The 24th World Ecological Agricultural Products and Food Industry Expo 2025

12-14 June 2025

China Import and Export Fair Complex

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Facts & Figures — The 23nd World Ecological Agricultural Products and Food Expo 2024

The 23rd World Ecological Agricultural Products and Food Expo was successfully concluded on June 16, 2024



Exhibitors are enthusiastic about participating in the exhibition, and the future can be expected

  • Exhibition Scale
    30,000m2
  • Exhibitors
    802
  • Professional buyers
    52,836

The 23rd World Ecological Agricultural Products and Food Industry Expo was grandly open at the China Import & Export Fair Complex in Guangzhou from June 14-16, 2024. The exhibition focuses on the comprehensive promotion of rural revitalization strategy, focusing on new quality productivity to promote the transformation and upgrading of modern agriculture. Through diversified sections such as brand display, product promotion, and forum conferences, it fully showcases the famous and excellent ecological agricultural products of various provinces, cities, and countries. This exhibition aims to assist exhibitors in integrating upstream and downstream resources of the industrial chain, smoothing the circulation of agricultural products, expanding the distribution channels of agricultural products and food, and promoting efficient production and sales docking between enterprises by creating a zero distance product display and an efficient procurement docking platform. The exhibition closely follows the new trends and scenarios of procurement and consumption in the agricultural and food industry, and specially invites numerous professional buyers from new channels to attend. It focuses on promoting enterprises to efficiently connect with digital sales and marketing channels, shorten the production and sales circulation chain, and improve product circulation efficiency. Here, I would like to express my sincere gratitude to all the guests, domestic and international exhibitors, partners, and audience friends for their love and support for this event!

Visitors by Regions

  • South China67%
  • East China8%
  • North China6%
  • Central China6%
  • Southwest China5%
  • Northeast China2%
  • Northwest China1%
  • Hong Kong, Macao and Taiwan3%
  • Overseas2%

Visitors Source

  • Organizer’s Invitation54.5%
  • Exhibitor’s Invitation33.3%
  • WeChat/New Media/Short video32.1%
  • Invited and Organized by Industry Associations15.9%
  • Recommended by Industry/Colleague/Friend15.4%
  • Website/Email/SMS10.2%
  • Others5.6%

Visiting Categories

  • Distributors/Agents25%
  • Importers & Exporters/International Traders16%
  • Manufacturers15%
  • Retails Terminal/Franchises12%
  • KA stores/Chain stores KA8%
  • Restaurants/Hotels7%
  • E-commerce/Community Group Buying5%
  • Gift Channels4%
  • Government/Associations/Groups3%
  • Others3%
  • Supply Chain/Logistics2%

Visiting Objectives

  • Purchase46.23%
  • Looking for distributors and business partners25.82%
  • To know the market needs and innovative technology15.64%
  • Stay connect with supplier and dealers12.55%
  • Attend forum and conference6.12%
  • Evaluate the possibility of exhibiting3.79%
  • Others2.14%

Exhibitors

  • High-Quality Agricultural Products31%
  • Antibiotic-Free Livestock and Poultry Products24%
  • Organic Food16%
  • Bee Products11%
  • Natural Food8%
  • High-Quality Food and Beverages5%
  • Natural Eco-friendly Products3%
  • Industry Chain Support2%

Exhibiting Goals

  • Find new dealers/partners/resellers84.3%
  • Promote new clients existing products and expand85.5%
  • Meet existing clients and strengthen relationships65.4%
  • Get target client data60.2%
  • Introducing new products/brands/services32.1%
  • Show company image28.9%
  • Promote brands and increase recognition by clients27.7%
  • Get latest market trends and clients` feedbacks18.6%
*The percentage is based on the number of people who answered this question. Due to the multiple choices of some exhibitors, the total percentage is greater than 100%

Survey for Exhibitors

  • Overall satisfaction with the exhibition90%
  • Overall Organizational Satisfaction of the Exhibition87%
  • Exhibition publicity and industry influence85%
  • Professional audience quality80%
  • The number of visitors and the on-site transaction rate76%
  • Exhibiting target achieved82%
  • Willingness to participate in WAF China 2024 again68%

The three-day exhibition efficiently connected exhibitors and buyers, achieving an exhibitor satisfaction rate exceeding 90%. Moreover, over 68% of exhibitors expressed interest in booking booths for next year, marking a significant increase compared to previous years.