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Facts & Figures — The 22nd World Ecological Agricultural Products and Food Expo 2023

The 22nd World Ecological Agricultural Products and Food Expo was successfully concluded on June 11, 2023

  • Exhibition Scale
  • Exhibitors
  • Professional buyers

Exhibitors are enthusiastic about participating in the exhibition, and the future can be expected

On 11 June 2023, the 22nd Guangzhou World Ecological Agricultural and Food successfully concluded at the China Import and Export Fair Complex. As a benchmark exhibition in the agricultural product and food industry, WAF World Ecological Agricultural Products and Food exhibiting, distribution, project collaboration, information exchange, resource integration, and brand promotion of agricultural product and food enterprises, major industry achievements, and technological advancements. It created a comprehensive platform for the development of the entire agricultural product and food industry chain and promoted the standardized and systematic development of the agricultural product and food industry, effectively driving the vigorous development of the agricultural product and food industry. During the three-day event, the WAF brought together domestic and overseas well-known exhibitors, including agricultural product and food brands, producers, and machinery suppliers, presenting an efficient industry event for new product launches, product procurement, brand promotion, and expanding overseas and domestic markets in the agricultural product and food industry industry. The expo deepened the integration of the entire agricultural product and food industry chain and precisely invited professional buyers to visit and negotiate on-site, facilitating accurate connections between exhibitors and potential purchasing needs, uncovering more business cooperation opportunities, and assisting in building and promoting grain and oil enterprise brands. We would like to express our heartfelt gratitude to all the distinguished guests, domestic and overseas exhibitors, partners, and audience for their generous love and support for this exhibition.

Visitors by Regions

  • Southwest China70%
  • East China7%
  • North China6%
  • Central China5%
  • Southwest China6%
  • Northeast China2%
  • Northwest China1%
  • Hong Kong, Macao and Taiwan2%
  • Overseas1%

Visitors Source

  • Organizer’s Invitation53.6%
  • Exhibitor’s Invitation34.8%
  • WeChat/New Media/Short video29.3%
  • Invited and Organized by Industry Associations18.1%
  • Recommended by Industry/Colleague/Friend15.4%
  • Website/Email/SMS8.7%
  • Others2.6%

Visiting Categories

  • Distributors/Agents24%
  • Importers & Exporters/International Traders17%
  • Manufacturers16%
  • Retails Terminal/Franchises10%
  • KA stores/Chain stores KA8%
  • Restaurants/Hotels8%
  • E-commerce/Community Group Buying5%
  • Gift Channels4%
  • Government/Associations/Groups3%
  • Others3%
  • Supply Chain/Logistics2%

Visiting Objectives

  • Purchase45.69%
  • Looking for distributors and business partners25.96%
  • To know the market needs and innovative technology18.51%
  • Stay connect with supplier and dealers15.44%
  • Attend forum and conference11.23%
  • Evaluate the possibility of exhibiting5.69%
  • Others2.14%


  • High-Quality Agricultural Products24%
  • Natural Food21%
  • Organic Food19%
  • Natural Eco-friendly Products14%
  • High-Quality Food and Beverages12%
  • Other10%

Exhibiting Goals

  • Find new dealers/partners/resellers83.6%
  • Promote new clients existing products and expand86.4%
  • Meet existing clients and strengthen relationships66.8%
  • Get target client data58.5%
  • Introducing new products/brands/services30.8%
  • Show company image27.9%
  • Promote brands and increase recognition by clients26.3%
  • Get latest market trends and clients` feedbacks16.1%
*The percentage is based on the number of people who answered this question. Due to the multiple choices of some exhibitors, the total percentage is greater than 100%

Survey for Exhibitors

  • Overall satisfaction with the exhibition98%
  • Overall Organizational Satisfaction of the Exhibition98%
  • Exhibition publicity and industry influence95%
  • Professional audience quality98%
  • The number of visitors and the on-site transaction rate95%
  • Exhibiting target achieved94%
  • Willingness to participate in WAF China 2024 again77%

This exhibition is lively, with major well-known brands gathered on-site, making it an essential platform for exhibitors to explore new business opportunities and launch new products. The three-day event has built an efficient bridge for business connections, achieving a satisfaction rate of over 98% among exhibitors. Moreover, more than 77% of exhibitors on-site have expressed their willingness to book exhibition booths for the next year, showing a significant increase compared to last year.